Social media online communications are combined with
community-based input, interaction, content sharing, and dedicated channels.
Websites and applications are among the many types of
social media dedicated to forums, microblogging, social networking, social
bookmarks, social curation and Wikis.
Here are some prominent examples of social media:
Facebook is a
popular free social networking website that allows registered users to create
profiles, upload photos and video, send messages and keep in touch with
friends, family and colleagues. According to statistics from the Nielsen Group,
Internet users within the United States spend more time on Facebook than any
other website.
Twitter is a free microblogging service that
allows registered members to broadcast short posts called tweets. Twitter
members can broadcast tweets and follow other users' tweets by using
multiple platforms and devices.
·
Google+
(pronounced Google plus) is Google's social networking project, designed to
replicate the way people interact offline more closely than is the case in
other social networking services. The project’s slogan is “Real-life sharing
rethought for the web
·
Wikipedia is a free,
open content online encyclopedia created through the collaborative effort of a
community of users known as Wikipedians. Anyone registered on the site can
create an article for publication; registration is not required to edit
articles. Wikipedia was founded in January of 2001.
·
LinkedIn is a social
networking site designed specifically for the business community. The goal of
the site is to allow registered members to establish and document networks of
people they know and trust professionally.
·
Reddit is a social
news website and forum where stories are socially curated and promoted by site
members. The site is composed of hundreds of sub-communities, known as
"subreddits." Each subreddit has a specific topic such as technology,
politics or music. Reddit site members, also known as, "redditors,"
submit content which is then voted upon by other members. The goal is to send
well-regarded stories to the top of the site's main thread page.
·
Pinterest is a social
curation website for sharing and categorizing images found online. Pinterest
requires brief descriptions but the main focus of the site is visual. Clicking
on an image will take you to the original source, so, for example, if you click
on a picture of a pair of shoes, you might be taken to a site where you can
purchase them. An image of blueberry pancakes might take you to the recipe; a
picture of a whimsical birdhouse might take you to the instructions.
Brian
Solis created the following social media chart, known as the conversation
prism, to categorize social sites and services into various types of social
media. (See a larger image)
Social media is becoming an integral part of online
life, social websites and applications multiply in numbers. Most traditional
online media includes social elements, such as comment fields for users.
Businesses are used in social media market products, brand promotion and
current customers connections and foster new business.
Social media analytics is
the practice of gathering data from blogs and social media websites and
analyzing that data to make business decisions. The most common use of social
media analytics is to mine customer sentiment to
support marketing and customer service activities.
Social
media marketing (SMM) takes advantage of
social networking to help a company increase brand exposure and broaden
customer reach. The goal is usually to create content compelling enough that users will share it with their social
networks.
One of
the main components of the SMM is social media optimization (Smo). Like search
engine optimization (Google), Smo is a technique for drawing new and unique
visitors on a website. Smo can work in two ways: through Social Media Addition
to content that promotes activity through social media via RSS feeds and sharing
buttons, or status updates, tweets, or blog posts.
Social
CRM (Customer Relationship Marketing) can be a very strong business tool. For
example, I would like to establish a Facebook page that creates a platform for
communication, marketing and networking for your brand and your business to
manage your business. Through social media sites, you can follow your brand
talk about real-time market information and feedback.
Whether
that experience is good or bad - from the customer's point of view, social
media makes it easy for a company and everyone else to tell others about their
experience with that company. Business can also answer Very positive and negative both opinions fast, attend customer problems and maintain, re-maintain or rebuild customer confidence.
Any company can connect to enterprise social networking person to share the same business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. External, public social media platforms help an organization stay close to their customers and do not forget to conduct easy research that they can use to improve business processes and operations.
Social
media is also often used for crowdsourcing. Customers
can use social networking sites to offer ideas for future products or tweaks to
current ones. In IT projects, crowdsourcing usually involves engaging and
blending business and IT services from a mix of internal and external
providers, sometimes with input from customers and/or the general public.
On the
other hand, the integration of social media in the business world can also pose
challenges. Social media policies are
designed to set expectations for appropriate behavior and ensure that an
employee's posts will not expose the company to legal problems or public
embarrassment. Such policies include directives for when an employee should
identify himself as a representative of the company on a social networking website,
as well as rules for what types of information can be shared.
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