What is Search Engine Optimization
(SEO)?
Search engine optimization (SEO) is the process of publishing
and marketing information that ranking search engines like Google, Yahoo, and
Bing. This view of a website or page in a web search engine’s unpaid results
often referred to as natural results. The natural of marketing web sites has
continually evolved from on optimizing text to include an array of digital
asset optimization such as images, audio, video and content delivery formats
like Tab and mobile. There fundamental SEO continues to be a significant value.
Search engine optimization encloses both technical and creative components
ranking promotion is essential to increase the traffic drive and search engine
awareness. There are many aspects of
SEO, the way other sites link to you on the web to the word on your page. Make
sure that your site is made easy to understand SEO is a way to understand the
search engines.
Search Engine Optimization (SEO)
|
Check out basic way for search engine
optimization (SEO)
You’re Website: www.example.com
1.
Website
Audit (Take Notes on excel)
-Presence
of Meta (TITLE, Description).
-Content
Quality (Delicacy, Content Length, Focused or not, Grammatical Errors).
-Canonical
Issue.
-Integration
of GWT & GA.
-Number
of backlinks Counted on GWT.
-Number
of Indexed Pages on GWT.
-Current
Traffic & Impressions on GA.
-Quality
of Backlinks.
-Domain
Aga of the Website.
-Presence
of Social media.
Make a
detailed report of audit and fixate this error. Selected you all the target
keywords he has with target market.
2 Target
keywords : Air Conditioner, Target Country USA
-
Google
Keyword Planner (Air Conditioner USA).
- Raw
Keywords: Air Conditioner for sale, Best air conditioner, air conditioner for
china, {800 - 4000}
-
Finalize
the keywords by having a detailed competitor analysis.
-
Final
Keyword 1: Best AC {Monthly Search volume}, KW 2: General AC.
-
The
finalized Keyword is Ok.
3. Fix all the problems you found on the
very First step. Apply the keywords on Meta and contend following the SEO rule.
4.
Make
a detailed plan for Buckling & Regular Content Updating
-Content Plan (1 Content Week for
Blog. 1 Content Week to Guest Posting)
-Link Building Plan
*Quota Link Building: 1 or 2 links
per day.
*Blog Commenting: 5 Comments per day.
*YouTube Marketing: 2 videos per
week…Palace link on D.
*Slide share Marketing: 1 slide per
week.
*Local Directory Submission: 2 per
Week.
*Niche related forum submission: 1
per week.
*Guest Blogging: 2 per month.
*Info graphic Creation: 1 per month.
*Public posts on social Media: 1
Social Media Daily.
*Brocken Link Building: 2 per week.
Google Ranking
Factors:
-
Domain
age.
-
Keyword
appears in top level domain.
-
Keyword
as first word in domain
-
Domain
history & Exact match domain
-
Public
vs. private who is.
-
Country
TLD extension
-
Title
tag start with keyword
-
Keyword in title tag & Keyword in
description tag.
-
Keyword
is most frequently used phrase in document
-
Keyword
in description tag & Keyword in H1 tag.
-
Using
keywords in the pages copy.
-
Length
of the content.
-
Duplicate
content & Canonical tag.
-
Image
Optimization & Content updates.
-
Outbound
links & internal links.
-
Keyword
in URL & Sitemap.
-
Domain
trust.
-
Mobile
optimized site.
-
Google
webmasters tools integration.
-
Off
page factors. & Domain factors.
Do not forget to optimize for
multi-channel:
The key to finding keys in not only important in implement
on-site, But other off-site platforms, for that reason you should not think
about multi-channel optimization should be expanded. This multi-channel
platform includes:
-
Facebook
-
Twitter
-
LinkedIn
-
Email
-
Offline,
such as radio and TV ads
The words phrases in this platform will not only help your
branding efforts, but you’re perfect for being compatible with users training
to use certain phrases.
Check
the keyword position on SEO regularly and if you see any improvement on ranking
position. Make a Detailed report of what you have done so far is this week.
Working Scopes
for an SEO optimizer:
1. Ecommerce: Sell your product on eBay
or your very own website.
2. CPA Marketing: You will get paid for
completing certain types of leads followed by your link or promotion.
3. Affiliate Marketing: Sign up free
with networks like commission Junction, Link share and share sale.
4. Email Marketing: Sell your Product to
the contacts you buy.
5. Create AdSense sites: Any website can
bring in nominal ad revenue.
6. YouTube: Become a partner.
7. Build Niche Websites: Sell them on
site point Marketplace.
8. Craigslist: Great place to offer a
service for a fee.
9. Data Entry: Work forms the keyboard
at home and earns cash.
10. App:
Create and monetize a mobile phone app.
11.
Online
Newsletter: Offer to create, Update and run a company’s monthly newsletter.
12.
Link
Broker: Become a link dealer for SEO and webhosting companies to use.
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