What is social media? -With Error

 Social media online communications are combined with community-based input, interaction, content sharing, and dedicated channels.

Websites and applications are among the many types of social media dedicated to forums, microblogging, social networking, social bookmarks, social curation and Wikis.

Here are some prominent examples of social media:

        Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.

     Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.

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     Google+ (pronounced Google plus) is Google's social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web

·         Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles. Wikipedia was founded in January of 2001.

·         LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

 

·         Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.

·         Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.

Brian Solis created the following social media chart, known as the conversation prism, to categorize social sites and services into various types of social media. (See a larger image) 

Social media is becoming an integral part of online life, social websites and applications multiply in numbers. Most traditional online media includes social elements, such as comment fields for users. Businesses are used in social media market products, brand promotion and current customers connections and foster new business.

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.

Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach. The goal is usually to create content compelling enough that  users will share it with their social networks. 

One of the main components of the SMM is social media optimization (Smo). Like search engine optimization (Google), Smo is a technique for drawing new and unique visitors on a website. Smo can work in two ways: through Social Media Addition to content that promotes activity through social media via RSS feeds and sharing buttons, or status updates, tweets, or blog posts.

Social CRM (Customer Relationship Marketing) can be a very strong business tool. For example, I would like to establish a Facebook page that creates a platform for communication, marketing and networking for your brand and your business to manage your business. Through social media sites, you can follow your brand talk about real-time market information and feedback.

Whether that experience is good or bad - from the customer's point of view, social media makes it easy for a company and everyone else to tell others about their experience with that company. Business can also answer Very positive and negative both opinions fast, attend customer problems and maintain, re-maintain or rebuild customer confidence.

Any company can connect to enterprise social networking person to share the same business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. External, public social media platforms help an organization stay close to their customers and do not forget to conduct easy research that they can use to improve business processes and operations. 

Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweaks to current ones. In IT projects, crowdsourcing usually involves engaging and blending business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the general public.

On the other hand, the integration of social media in the business world can also pose challenges. Social media policies are designed to set expectations for appropriate behavior and ensure that an employee's posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared.