Google constantly changes the algorithm and the ranking
factors to make their search systems even better. You guys will get some ideas
from this eBook about how Google usually rank a website or pages in Google in
this 2017.
Backlinks
- Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor.
Domain Link Authority
2. Our data
also shows that a site’s overall link authority (as measured by Ahrens Domain
Rating) strongly correlates with higher rankings.
Longer Contents Rank Higher Than
Shorter Forms
3. Based
on SERP data from SEM Rush, we found that longer content tends to rank higher
in Google’s search results. The average Google first page result contains 1,890
words.
HTTPS Matters
4. HTTPS
had a reasonably strong correlation with first page Google rankings. This
wasn’t surprising as Google has confirmed HTTPS as a ranking signal.
Using Schema Tags
5. Despite
the buzz around Schema, our data shows that use of Schema markup doesn’t
correlate with higher rankings.
Image & URL Matters
6. Content
with at least one image significantly outperformed content without any images.
However, we didn’t find that adding additional images influenced rankings.
Semantic Search Matters Where Title
Tag Weigh Less
7. We
found a very small relationship between title tag keyword optimization and
ranking. This correlation was significantly smaller than we expected, which may
reflect Google’s move to Semantic
Search. Site Speed Matters
8. Site
speed matters. Based on data from Alexa, pages on fast loading sites rank
significantly higher than pages on slow-loading sites.
Exact Match Anchor Text Still Matters
9. Despite
Google’s many Penguin updates, exact match anchor text appears to have a strong
influence on rankings.
Lower The Bounce Rate Higher The Ranking
10. Using
data from Similar Web, we found that low bounce rate was associated with higher
Google rankings.
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