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Monday, May 29, 2017

SEO Basics: Step by Step Complete Beginner’s Guide to Search Engine Optimization.



What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of publishing and marketing information that ranking search engines like Google, Yahoo, and Bing. This view of a website or page in a web search engine’s unpaid results often referred to as natural results. The natural of marketing web sites has continually evolved from on optimizing text to include an array of digital asset optimization such as images, audio, video and content delivery formats like Tab and mobile. There fundamental SEO continues to be a significant value. Search engine optimization encloses both technical and creative components ranking promotion is essential to increase the traffic drive and search engine awareness.  There are many aspects of SEO, the way other sites link to you on the web to the word on your page. Make sure that your site is made easy to understand SEO is a way to understand the search engines.


Search Engine Optimization (SEO)


Check out basic way for search engine optimization (SEO)
You’re Website: www.example.com
1.     Website Audit (Take Notes on excel)

-Presence of Meta (TITLE, Description).
-Content Quality (Delicacy, Content Length, Focused or not, Grammatical Errors).
-Canonical Issue.
-Integration of GWT & GA.
-Number of backlinks Counted on GWT.
-Number of Indexed Pages on GWT.
-Current Traffic & Impressions on GA.
-Quality of Backlinks.
-Domain Aga of the Website.
-Presence of Social media.

Make a detailed report of audit and fixate this error. Selected you all the target keywords he has with target market.

 



2    Target keywords : Air Conditioner, Target Country USA

-         Google Keyword Planner (Air Conditioner USA).
-        Raw Keywords: Air Conditioner for sale, Best air conditioner, air conditioner for china, {800 - 4000}
-         Finalize the keywords by having a detailed competitor analysis.
-         Final Keyword 1: Best AC {Monthly Search volume}, KW 2: General AC.
-         The finalized Keyword is Ok.

3.     Fix all the problems you found on the very First step. Apply the keywords on Meta and contend following the SEO rule.


4.     Make a detailed plan for Buckling & Regular Content Updating

-Content Plan (1 Content Week for Blog. 1 Content Week to Guest Posting)
 -Link Building Plan

*Quota Link Building: 1 or 2 links per day.
*Blog Commenting: 5 Comments per day.
*YouTube Marketing: 2 videos per week…Palace link on D.
*Slide share Marketing: 1 slide per week.
*Local Directory Submission: 2 per Week.
*Niche related forum submission: 1 per week.
*Guest Blogging: 2 per month.
*Info graphic Creation: 1 per month.
*Public posts on social Media: 1 Social Media Daily.
*Brocken Link Building: 2 per week.



Google Ranking Factors:
-         Domain age.
-         Keyword appears in top level domain.
-         Keyword as first word in domain
-         Domain history & Exact match domain
-         Public vs. private who is.
-         Country TLD extension
-         Title tag start with keyword
-           Keyword in title tag & Keyword in description tag.
-         Keyword is most frequently used phrase in document
-         Keyword in description tag & Keyword in H1 tag.
-         Using keywords in the pages copy.
-         Length of the content.
-         Duplicate content & Canonical tag.
-         Image Optimization & Content updates.
-         Outbound links & internal links.
-         Keyword in URL & Sitemap.
-         Domain trust.
-         Mobile optimized site.
-         Google webmasters tools integration.
-         Off page factors. & Domain factors.



Do not forget to optimize for multi-channel:
The key to finding keys in not only important in implement on-site, But other off-site platforms, for that reason you should not think about multi-channel optimization should be expanded. This multi-channel platform includes:

-         Facebook
-         Twitter
-         LinkedIn
-         Email
-         Offline, such as radio and TV ads

The words phrases in this platform will not only help your branding efforts, but you’re perfect for being compatible with users training to use certain phrases.




   Check the keyword position on SEO regularly and if you see any improvement on ranking position. Make a Detailed report of what you have done so far is this week.



Working Scopes for an SEO optimizer:

1.     Ecommerce: Sell your product on eBay or your very own website.

2.     CPA Marketing: You will get paid for completing certain types of leads followed by your link or promotion.

3.     Affiliate Marketing: Sign up free with networks like commission Junction, Link share and share sale.

4.     Email Marketing: Sell your Product to the contacts you buy.

5.     Create AdSense sites: Any website can bring in nominal ad revenue.

6.     YouTube: Become a partner.

7.     Build Niche Websites: Sell them on site point Marketplace.

8.     Craigslist: Great place to offer a service for a fee.

9.     Data Entry: Work forms the keyboard at home and earns cash.

10.                       App: Create and monetize a mobile phone app.

11.                        Online Newsletter: Offer to create, Update and run a company’s monthly newsletter.

12.                        Link Broker: Become a link dealer for SEO and webhosting companies to use.

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